Sprouts Playhouse is a full brand identity built for an educational toy company with a sustainability focus. The strategy centered on merging play with environmental responsibility to appeal to eco-conscious parents and grandparents. Research shaped every decision — from a soft, nature-inspired palette to inclusive imagery and Bauhaus-influenced typography paired with hand-drawn details to balance trust with playfulness.

The result is a cohesive identity system that reflects growth, discovery, and stewardship, extending seamlessly across packaging, digital use, and brand collateral. This work demonstrates a fully considered brand ecosystem — from concept and strategy to execution and application.