Lighthouse Acres, based in Decatur, Texas, is a faith-based nonprofit providing a safe home, long-term support, and spiritual care to pregnant women in crisis. I was brought in to develop donor communication materials, fundraiser merchandise, and the foundational brand identity for their merch-driven initiative, Empower Change Co.
Lighthouse Acres + Empower Change Co.
Print Collateral • Merchandise System • Sub-Brand Identity
〰️
Print Collateral • Merchandise System • Sub-Brand Identity 〰️
Donation Collateral
Goal: Clarify the mission and convert compassion into action.
I designed donor cards used at events and partner churches to clearly articulate Lighthouse’s purpose and remove barriers to giving. The content focuses on pairing emotional storytelling with a friction-free giving form.
Empower Change Co. Brand Identity
Lighthouse launched a new merch-forward extension — Empower Change Co. — to create long-range sustainability through product-based giving.
Primary Wordmark + EC Monogram + Color Palette + Pattern Language + Packaging + Tag concepts for future retail use
The identity balances warmth and dignity — rooted in the heart of Lighthouse but given visual independence to live on consumer merchandise, print, and digital storefronts.
